Branding Services
We love creating new brands and bringing new life to existing ones. Your brand is a representation of your company's character, and STLR will help you create a consistent, impactful brand using research, creative thinking and proven brand development processes. Your brand and voice will emerge from these exercises and give us the foundations on which to build a powerful brand identity for your company.
Strong Brands
A strong brand stands out in a crowd. People build trust and devotion to a brand and believe them to be authorities and deliver superior products. How people perceive a brand directly affects its success, no matter the size of the the business.
The brand identity process demands a unique mixture of research, strategy, design, and project management skills. It requires an extraordinary amount of patience, an obsession with getting it right, and an ability to synthesize vast amounts of information.
Let STLR Design work with your company and it's stakeholders to develop a memorable lasting and powerful brand. If you already have a brand identity in the form of a logo, we can work to develop your brand voice, and brand position. We will work to create your brand guidelines and voice that will guide your company in all of it's endeavors, and create consistency across all of your customer touch points.
Our Process
We start the branding building process by identifying your business model, your business purpose and company culture. We will work closely with you to help identify the personality of your business.
STLR will conduct comprehensive market landscape research and target audience assessment, so we can construct the right brand messaging for your company.
Below is an overview of our branding process. We may not include every step listed below in every branding exercise, since we tailor the process to meet each clients specific needs.
Stage 1
-Clarify vision, strategies, goals, and values.
-Research stakeholders’ needs and perceptions.
-Conduct marketing, competitive, technology, legal, and language audits.
-Interview key management.
-Evaluate existing brands and brand architecture.
-Present audit readout.
Stage 2
-Synthesize learning.
-Clarify brand strategy.
-Develop a positioning platform.
-Co-create brand attributes.
-Write a brand brief.
-Achieve agreement.
-Create a naming strategy.
-Develop key messages.
-Write a creative brief.
Stage 3
-Visualize the future.
-Brainstorm big idea.
-Design brand identity.
-Explore applications.
-Finalize brand architecture.
-Present visual strategy.
-Achieve agreement.
Stage 4
-Finalize identity design.
-Develop look and feel.
-Initiate trademark protection.
-Prioritize and design applications.
-Design program.
-Apply brand architecture.
Stage 5
-Build synergy around the new brand.
-Develop launch strategy and plan.
-Launch internally first.
-Launch externally.
-Develop standards and guidelines.
-Nurture brand champions.
Be Consistent
Your business deserves a consistent brand voice and image to guide it through all areas of customer interaction known as customer touch points. STLR will work together with your company and it's stakeholders to create that consistent experience for your users, giving your brand more prestige, authority and making customer interactions more memorable and meaningful.